Social is Key

Social is key. The Chinese consumer loves WeChat. Therefore, the key to engaging with the Chinese consumer is understanding Wechat. But what exactly is WeChat? WeChat it is the most popular communication channel in China and used by over 700 million users daily. The application, created by Tencent, was originally Read more…

The Chinese dream

The Chinese Dream. As mentioned in our previous newsletter we have been selected as the Chairman of the Expert Group China-Ecommerce 2017 initiated by Shopping Tomorrow. And after an exciting month it was finally time for the pitching companies to acquire a place in the China bootcamp program. Out of the 6 Read more…

The Chinese Customer Journey

The Chinese customer journey In recent years much has been said about the Chinese consumer, the explosive growth of the e-commerce market and how it is an interesting market with lots of opportunities. Yet, less is known about the Chinese consumer’s buying behaviour. How and why they buy, but also Read more…

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