In China, 95% of internet users are active on social media. WeChat is the most popular social media channel. It started out as a messaging APP, and quickly extended its functions to include social media and services. However, the core of WeChat business model is e-commerce: the ability of WeChat to become the electronic wallet of its users.

WeChat is an affordable platform for foreign brands to enter China.


Application WeChat Official Account


During this phase we will apply and set-up a Verified (Overseas) Official Account for your brand on WeChat. Furthermore, a brand theme page will be created including an in-depth brand introduction
accompanied by appealing design and pictures.
In addition, the Chinese user experience and settings for the WeChat account & store will be optimized, including:
• Welcome message and keywords for standard response
• Menu structure
• Company introduction


Design and build WeChat store


When your WeChat account is set up we will connect it to a WeChat store, built as a Mini Program. We will provide you with a unique QR code linking to a customized WeChat store for your users. Users are automatically logged-in to your WeChat shop via WeChat login, and the shop can connect with WeChat payment integration.

In addition, the Chinese user experience and settings for the WeChat account & Mini Program store will be optimized.

The development of the Mini Program includes:
• Standard mini-program e-shop template
• Back-end WeChat e-shop mini program platform (in Chinese)
• Cross-border payment and settlement (via payment provider, commission based)
• WeChat Pay and Alipay Integration
• Standard content page and category set up
• Logistics model support to China/EU
• Standard UI design
• Coupons and discounts marketing tools
• Quick Registration with WeChat user account
• Link with WeChat Official Account

Gillio WeChat mini program store

WeChat Store Operations


Customer service
Chinese customer service plays an important role in the success of an online store. In 60-70% of the purchases, the customer has engaged with the merchant. Therefore, a customer service operator should be available to answer any questions and bargain on the live chat. WebshopinChina will set up a training module for the customer service employee in close collaboration with you.
We will provide:
• Mandarin-speaking customer service between 9 AM – 6PM
• Monthly reports about customers inquiries

Customer engagement
WebshopinChina has been delivering best-in-class Chinese digital marketing services to our clients for over 4 years. Our tried and true methodologies will attract high quality traffic to your store through content that’s valuable to your target audience. Our world-class conversion optimization techniques ensure all digital marketing tactics used will deliver true return on your investment.

As most brands are new to the Chinese market we usually start creating awareness for the product range slowly but effectively, by generating content that is of most value to your target customers.
This may include:
• Creative copywriting of four articles each month
• Push notifications management
• Promotions such as group-buying events
• Create and admin of private WeChat group(s), with a maximum of 500 members

Get in Touch

You can find us at:

Amsterdam Office

Johan Huizingalaan 763a
1066 VH Amsterdam
+31 (0)20 8932 533

Shanghai Office

上海市静安区大田路129号嘉发大厦A栋5G室
129 Datian Road, Jing’an District
Rm.5G/F Jiafa Building, 

+86 (131) 2090 2203

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