Over 100 Dutch and Belgium companies have shown interest in the first ever E-trading mission to organised by the RVO and  Alibaba Holland. The trading mission to Alibaba’s headquarters in Hangzhou will be headed by StartupEnvoy Prince Constantijn. Participating companies are retailers, brands and start-ups in the retail sector. The goal of this mission is to present the different possibilities that Alibaba has to offer with their platform.


For many companies, the Chinese market has great appeal, due to the predicted growth in the cross-border market which will grow to €158 billion by 2020. The platform Tmall Global from Alibaba, offers western companies to directly sell their products to more than 460 million Chinese consumers. China has the biggest e-commerce market in the world, and certainly in the area of online retail the most attractive market.

Read more about E-Commerce in China 

More and more Chinese consumers find their way to foreign goods on cross-border platform like Tmall global and JD.com. The most popular products that are sold well from the Netherlands are in the category of Baby products, food, cosmetics and personal care. These categories are selling well due to the good image of the Netherlands in terms of product quality, purity and safety.

Categories: eCommercenews

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