Jamie Olliver & Elle
Merison is an international housewares company with four key categories: kitchen, tabletop, outdoor and barbecue. Merison focuses on licensing brands, they design, develop, source, sell and deliver their brands in over 30 countries across the globe.
Two of the brands licensed by Merison are Jamie Oliver and ELLE tableware. The management team was unsure if these two brands are suitable for the Chinese market. In order to make a well-informed decision about entering the Chinese market, they needed more information about the demand for Western cookware and tableware, the competition, price levels and product range. Merison asked WebshopinChina to execute the research and recommend whether to enter the Chinese market.
We have assessed the market opportunities for Jamie Oliver and ELLE tableware on the Chinese online market places. The research comprised of general trends, competitor analysis, platform selection, recommendations related to product range and pricing based on desk research and a survey conducted among 90 Chinese respondents. Based on the results of our market research, the management team of Merison decided to enter the Chinese online market.