Alpine offers high quality hearing protection for musicians, children, travelers, water sports enthusiasts, clubbers, motorists and people with sleeping issues. They produce and sell innovative and trendy earplugs with a very comfortable fit. All the products are invented, designed and manufactured in the Netherlands.
Alpine has recently entered the Chinese market with a selection of their hearing protection products. The brand experienced difficulties since Chinese consumers are not accustomed to hearing protection like people in Western countries. Moreover, the earplugs are sold at a higher price than the traditional foam earplugs. Chinese consumers should therefore be educated about the dangers of noise and be advised of the high quality materials and unique filters in Alpine’s hearing protection products.
A localized Chinese website was designed and created for Alpine. The work includes content review and localization within their CMS, new Chinese content and new webpage creation, website structure and design localization. Due to the new website the Chinese consumers are well informed about Alpine’s hearing protection and more inclined to purchase one of the products.